Work.
Related projects
_Archives—Identity
A-Frame Productions
We were approached by A-Frame Productions to design their startup's new identity. As a newcomer to the Vancouver film production scene their goals were to stand out and present themselves as a trustworthy partner capable of managing the creative and business aspects of a film project with equal verve and polish.
The new mark speaks of controlling light and framing creative vision.
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Garbage Critic
Garbage Critic is a waste reduction and management consultancy. As a new agency with extensive experience in the public sector, it aimed to position itself as the leader in the field, as an innovator but also as a valuable team player in the quest for widely adaptable solutions to the waste problems we face. One of our challenges was to represent waste — something few people wish to think about — in a way that was engaging and eloquent.
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Jewish Book Festival
The Cherie Smith Jewish Book Festival approached us to develop a new identity for the festival and a campaign for this year's event.
We designed a simple mark that merges books with Jewish symbols and extended that approach to the advertising materials. The poster and ads feature symbols linked to knowledge and Jewish culture created out of letterpress punctuation and furniture.
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Sigmund Consulting Group
Sigmund Consulting Group are a startup offering emotional research services for branding and marketing purposes. In essence they allow companies to better understand what drives their audiences.
We worked with Sig to find a way to express simply and engagingly what could be a rather complex service. We embraced the notion that customer attitudes and behaviours are influenced by a myriad factors and uncovering useful insights is a gradual and in-depth endeavour. The asterisk denotes the existence of further meaning and is used throughout the identity as a trigger to access additional details.