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Hostelling International—Signage
Hostelling International–Canada is celebrating 75 years. We have been working with the not-for-profit to develop a new visual language for all its communication tools.
The main challenge lies it the organisation's need to be inclusive whilst still speaking directly to its main audience of 18- to 30-year olds. We developed a language that rests on three main ideas: hostelling is the real deal when it comes to travel, it's never boring and Hostelling International still the undisputed global leader.
The resulting voice is direct, humorous and self-deprecating.