Multidisciplinary Creative Direction + Design. Vancouver Based Graphic Design.
North Shore Spirit Trail
The City of North Vancouver Spirit Trail is a collaborative effort of the Squamish Nation, the City of North Vancouver, the District of North Vancouver as well as the City of West Vancouver. The trail offers a green method of transportation and a buffer between urban and waterfront areas. It also creates a multi-use space encouraging outdoor activities and protecting or enhancing existing natural habitat.
The new mark we developed is a gender-neutral figure named Stelmelxo [Slo-moh], Squamish for ‘person of the land’. The simple hand-drawn strokes merge human traits with the distinctive lines of a North Shore landscape in a style that references the stone carvings of our Native ancestors.
